It profits through customer satisfaction

Question 14 (1 point)

As Warren looked for where he should go on vacation this summer, he consulted a publication called Smart Money and learned the islands of Aruba, Bonaire, and Curacao are not in the hurricane belt. Now he will consider only these island resorts as possible vacation destinations. What is this group of resort islands called?

Question 14 options:

Warren’s involvement set

Warren’s evaluative set

Warren’s choice set

Warren’s evoked set

Question 15 (1 point)

To create a proper marketing mix for a well-defined target market, what must marketing managers have a thorough knowledge of?

Question 15 options:

marketing services