It profits through customer satisfaction

environmental marketing

Question 13 (1 point)

What is the term for a defined group that managers believe is most likely to buy a firm’s product?

Question 13 options:

target market

buying centre

aggregated unit

demographic sample

Question 14 (1 point)

McDonalds has been very concerned about including healthy items like salads and fruit on their menu. Consumer preference for low-carb diets has greatly modified the way food is being marketed. Which issues has the company been trying to react to?

Question 14 options:

economic issues

technological issues

demographic issues

Question 15 (1 point)

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness. The product was designed primarily for diabetics and the healthcare professionals who treat diabetics. Both would be the product’s primary target market.

Question 15 options:

True

False

Question 1 (1 point)

Golden Valley Microwave Foods Inc. is the manufacturer of ACT II popcorn. In its early years, the company had trouble financing the development and marketing of products for the microwave. It chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn in supermarkets or grocery stores. Which element of the marketing mix was most influenced by this arrangement?

Question 1 options:

product

place

price

Question 2 (1 point)

Flexcar is a car rental agency that is geared for people who take mass transit or carpool to work but occasionally need to run errands, visit the doctor, or check on a sick child during the workday. What does this example describe?

Question 2 options:

Flexcar’s exchange mixers