Keeping you great

Dallas, TX - Oct 20-21, 2015

Did you miss previous insights? - read here

HEADLINES:

1. 
   Create products/services people can't live without -- are habit forming
   
2. 
   Crank up the new tools of sales and marketing to let the right 7% know
   
3. 
   Design lean processes to execute on all the revenue you're generating
   
4. 
   Learn from other highly successful people (billionaires) how to do all the above
   

1. 
   Create a business model driven by recurring revenues (highest valued firms)
   
2. 
   Bring together a brilliant team (that keeps getting smarter)
   
3. 
   Craft a viral story that attracts the right 7% of the market
   
4. 
   Execute, execute, execute
   

Nir Eyal -- he'll lead a 3-hour workshop on how to create habit-forming products. His book Hooked has been a runaway bestseller, with almost 500 stellar reviews on Amazon and considered the best book ever written on product design (apps, services, etc.) David Meerman Scott -- author of the New Rules of Selling, David will follow Nir in detailing how mid-market firms are using agile selling, big data, storytelling, content marketing, and social media to get people to test drive these habit-forming products/services. Paul Akers -- successful entrepreneur himself, Paul will describe some simple Lean approaches to streamline your business based on his book 2 Second Lean. John Sviokla -- co-author of The Self-Made Billionaire Effect, he'll tie it all together with lessons from those that have made it big just before the evening reception where you'll join 600 leaders of smarter scale-ups!

John Warrillow -- I've already gone out on a limb and declared John's book likely the best book of 2015. Serial entrepreneur and serial author, John will share from his latest book The Automatic Customer nine specific ways you can add recurring revenue to your business model and sleep better at night! Christine Comaford -- with endorsements from Bill Gates and Bill Clinton, Christine knows how to build successful teams and companies. She has built and sold 5 businesses with an average 700% ROI, served on over 24 boards and has invested in over 200 startups, including Google. Serial author as well, her latest book is Smart Tribes: How Teams Become Brilliant Together. Nick Nanton -- it ultimately comes down to the story! 3-time Emmy award winner, Nick will demonstrate how to craft a story that sells you and your business - and is good enough to become viral based on the practical process outlined in his book StorySelling. Verne Harnish -- then it's my job to pull together the ideas from the two days and share ways to execute, execute, execute based on my new book Scaling Up which remains the #1 Strategy and Competition book on Amazon.

HEADLINES:

The result has been a level of stability in the senior management ranks few expected. "He never tried to be Steve," says Eddy Cue, senior vice president for Internet software and services, who joined Apple in 1989. "He tried to always be himself. He has been very good at letting us do our thing. He's aware and involved at the high end, and he gets involved as needed. Steve got involved at the pixel level."

Dallas, TX - Oct 20-21, 2015

Did you miss previous insights? - read here

HEADLINES:

The two best performers were Mindy Grossman at HSNi, parent of the Home Shopping Network, and Debra Cafaro at Ventas, a healthcare and senior living real estate investment trust. Both women, still CEOs of their respective companies, increased the initial investment by more than 500%.

The common component of both the original tagline and the new mission statement is the word "everyone." In order for Uber to serve everyone it is critical that Uber not only achieve price leadership, but that the company continually search for new ways to deliver transportation at lower and lower price points. This goal - to deliver the highest possible value to the customer - is a key catalyst for UberPool.