Market research report


Limitation of Descriptive Phase and future directions



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SM 3006 (1)

Limitation of Descriptive Phase and future directions


The description stage has significant limitations. This includes the description of data that only summarizes the actual measured persons or objects. Analysts cannot deduce to other people or objects based on the collected data (Johnson, 2020). This can also be understood as the data collected is only for a single group and cannot be generalized to the entire community. According to the data collected by Curtin University from VEGAN4EVA, the data lacks the collection of minor age groups. In fact, according to statistics, 35% of Gen Z (people born between 1995 and 2010) hope to be flesh-free by 2021 (Chiroando, 2020). Therefore, data collection for minors cannot be ignored. Different age groups have different views on vegetarianism. It needs to be collected for different age groups. Incomplete data collection will lead to deviations in the analysis results. Therefore, VEGAN4EVA should go to schools or places frequented by minors to collect data again, or conduct online surveys based on social platforms frequently used by minors, such as Instagram and Tik Tok.


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