The present business model of DTS is a combination of traditional e-commerce, TV shopping, mini-game, and virtual currency. DTS provides short funny videos (like a mixture of short videos, comedy, and mini-TV series), showing the selling stuff in a “crazy and silly” way, and mini-games to its consumer. Consumers can earn clouts (virtual currency) by watching videos or they can get clouts as a winning prize for playing the mini games. Clouts plays a significant role in the platform given that users can purchase real stuff by the clouts or get different level of discounts.
