Marketing Management bu


Appendix Figure 1: Share of US population by generation



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MM Report Group1 DTS
DSBI Group Project Instruction(1), 稿子, Qingyuan Yang rec letter 2
Appendix
Figure 1: Share of US population by generation


Figure 2: Most popular sports among Gen Z in the U.S. 2020



Citation

Brown, Greg. “SWOT Analysis: Is Instagram Right for Your Media Brand?” HubSpot Blog, Jan. 2020, https://blog.hubspot.com/marketing/is-instagram-right-for-your-media-brand. Accessed on 4 March 2021.

Finneman, Bo, et al. Meet Generation z: Shaping the Future of Shopping. 18 Dec. 2020, www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping#. Accessed on 17 March 2021.

Kasasa®. Boomers, gen X, Gen Y, and Gen Z EXPLAINED, 13 Jan. 2021, https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z. Accessed on 17 March 2021.

Kinny, John. The Pros and Cons of Instagram Checkout. 18 June 2019,

www.mytotalretail.com/article/the-pros-and-cons-of-instagram-checkout/#:~:text=One%20potential%20drawback%20to%20Instagram,purchased%20directly%20on%20their%20website. Accessed on 4 March 2021.

Liozu, Stephan. M., and Hinterhuber, Andreas. “Measuring the Profit Impact of Pricing & Revenue Management.” Journal of Revenue and Pricing Management, vol. 14, no. 1, 2015, pp. 137-139.

Netzer, Jaime. "5 Stats on Generation Z Buying Habits Marketers Need." Khoros, 06 Jan. 2021, https://khoros.com/blog/5-stats-generation-z-buying-habits. Accessed on 6 March 2021.

Ogidi, Odun., and Utulu, Antony. “Is the New Media Superior to the Traditional Media for Advertising.” Asian Journal of Economic Modelling, vol. 4, no. 1, 2016, pp. 57-69.

Petro, Greg. “Sustainable Retail: How Gen Z is Leading the Pack.” Forbes, 31 Jan. 2020, www.forbes.com/sites/gregpetro/2020/01/31/sustainable-retail-how-gen-z-is-leading-the-pack/?sh=5bef13ca2ca3. Accessed on 6 March 2021.



Weise, Karen. “Prime Power: How Amazon Squeezes the Businesses Behind Its Store.” The New York Times, 2019, www.nytimes.com/2019/12/19/technology/amazon-sellers.html. Accessed on 6 March 2021.



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