Marketing Management bu



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MM Report Group1 DTS
DSBI Group Project Instruction(1), 稿子, Qingyuan Yang rec letter 2
Online store part: We will design more pages for the online store section. The current page only displays some products and customers can find them by sliding down. In order to cope with our ever-increasing products, we will increase the selection and classification menus to help users better to find the products that they may have seen in the video before, but they did not buy at that time.

Besides, we plan to provide our users more choices of using their clout and better user experience by adding an extra store. Our users only need to pay an inexpensive premium to acquire this extra service and make their clout more useful.



Place

DTS is an online shopping application so its distribution channel is the app store in android and iOS. We should add clouts to our related key words some people wrote clouts in their review and said they love it, so to our potential customers they may search clouts in the app store after hearing from their peers. Adding clouts to DST’s related key word will make they find our application easier since abbreviation DTS has many other meanings. We should also pay for the app store advertisements like Apple search ads. There are DTS free (Direct Trade for Students. Entertainment), DTS Global (Entertainment) DTS Scan (Business), DTS Car (Tools) in the app store, so DTS is not a unique name. Some people may type DTS instead of Down to shop, so search ads will make Down to shop shown as the top result and it will increase our install.




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