Marketing management II

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P G Final Report editted.docx
A Cat Corp

 Conditioner  · SMOOTH SILKY CONDITIONER  · ANTI-HAIRFALL CONDITIONER SWOT ANALYSIS

Promotions-
Head & Shoulders used the tagline "You Never Get a Second Chance to Make a First Impression" back in the s which is a classic example of anxiety marketing where the driving force for sales is by inducing fear in the minds of consumer of the social consequences that the product claims to take care of. Overtime, it has also gone for an aggressive marketing policy through its creative and informative advertising and brand campaigns. They have also done several celebrity endorsements in India with famous public figures like Ranbir Singh, Kareena Kapoor-Saif Ali Khan, Preity Zinta etc.
The Head & Shoulders advertisements are channelled on a wide variety of media channels ranging from radio to television channels, newspapers, pamphlets, posters, magazines and hoardings at various strategic places.

Product-
Due to its highly diversified product portfolio with its high quality and reliable products, Head & Shoulders has been able to gain high consumer trust and loyalty. It offers products for both the genders for dry, itchy and sensitive scalp, for relief against dandruff and also for severe scalp conditions.
Shampoo
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· ANTI-HAIRFALL SHAMPOO
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· SMOOTH & SILKY CONDITIONER
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· SILKY BLACK SHAMPOO
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· LEMON FRESH SHAMPOO
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· COOL MENTHOL SHAMPOO
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· ANTI-HAIRFALL CONDITIONER
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· FOR MEN COOL BLAST SHAMPOO
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· DRY SCALP CARE WITH ALMOND OIL SHAMPOO
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· SMOOTH & SILKY SHAMPOO
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· FOR MEN HAIR RETAIN SHAMPOO
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Conditioner
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· SMOOTH & SILKY CONDITIONER

· ANTI-HAIRFALL CONDITIONER
SWOT ANALYSIS
Strengths
Brand equity – One of the best advantages of PG is that it owns brands which are very valuable by themselves. It owns Gillette which is the 138th ranked brand in the world and has a billion dollar brand valuation. It also owns Tide and Ariel which are in the top 500. Duracell,
Pampers, Pantene, Vicks, Whisper, Olay are all famous brands by themselves. Naturally, PG is an umbrella brand company and the parent brand has a fantastic valuation.

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