Marketing strategies of McDonalds McDonald's Corporation
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- I’m Lovin’ It Now that you know the marketing strategies that made McDonald’s successful, go out and make them work for your brand. Find your values
| McDonald’s Marketing Mix
Product McDonald’s offers a variety of fast-food options including classic American staples (burgers & fries), an extensive selection of sweets and drinks (McCafe), McDonald’s-specific favorites (Big Mac, Quarter Pounder). Price McDonald’s uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. Place Under McDonald’s franchising model, you’re able to find a restaurant near you almost anywhere you are. Promotion McDonald’s has invested unbelievable amounts of money into advertising efforts that span from traditional TV and radio to social media, guerilla marketing, and everything in between. These promotions center around McDonald’s as a great restaurant option for the whole family. Social media, guerilla marketing Great restaurant option for the whole family. 3. Large Target Audience = Large Marketing Budget 4. Expand Into New Markets By Appealing To Geographical Preferences If you want to grow your reach by expanding into new markets, you need to make sure that you make the necessary changes to your approach to appeal to that market. Think Global and act Local Powerful Marketing Strategies: I’m Lovin’ It Now that you know the marketing strategies that made McDonald’s successful, go out and make them work for your brand. Find your values, locate your core products, and invest time and money into improving and promoting them. Thank You ! I’m Lovin’ It Download 4.51 Mb. Share with your friends:
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