Marketing strategies of McDonalds McDonald's Corporation
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Product McDonald’s offers a variety of fast-food options including classic American staples (burgers & fries), an extensive selection of sweets and drinks (McCafe), McDonald’s-specific favorites (Big Mac, Quarter Pounder). Price McDonald’s uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. Place Under McDonald’s franchising model, you’re able to find a restaurant near you almost anywhere you are. Promotion McDonald’s has invested unbelievable amounts of money into advertising efforts that span from traditional TV and radio to social media, guerilla marketing, and everything in between. These promotions center around McDonald’s as a great restaurant option for the whole family. McDonald’s Marketing Mix Product McDonald’s offers a variety of fast-food options including classic American staples (burgers & fries), an extensive selection of sweets and drinks (McCafe), McDonald’s-specific favorites (Big Mac, Quarter Pounder). Price McDonald’s uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. Place Under McDonald’s franchising model, you’re able to find a restaurant near you almost anywhere you are. Promotion McDonald’s has invested unbelievable amounts of money into advertising efforts that span from traditional TV and radio to social media, guerilla marketing, and everything in between. These promotions center around McDonald’s as a great restaurant option for the whole family. McDonald’s Marketing Mix Product McDonald’s offers a variety of fast-food options including classic American staples (burgers & fries), an extensive selection of sweets and drinks (McCafe), McDonald’s-specific favorites (Big Mac, Quarter Pounder). Price McDonald’s uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. Place Under McDonald’s franchising model, you’re able to find a restaurant near you almost anywhere you are. Promotion McDonald’s has invested unbelievable amounts of money into advertising efforts that span from traditional TV and radio to social media, guerilla marketing, and everything in between. These promotions center around McDonald’s as a great restaurant option for the whole family. Download 4.51 Mb. Share with your friends:
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