Marketing Strategies of Travel Agencies: a quantitative Approach



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sustainability-12-10660
Hypothesis 8 (H. The majority of travel agencies that include free entrances for particular tourism attractions in their circuit offers are much more advantaged than the ones that do not;
Travel agencies in Romania are primarily tour-operating oriented. The use of marketing techniques has increased in recent years and most travel agencies, even the small ones, now need to extend the use of marketing activities in order to keep up with larger competitors on the tourism market. This also has thee ffect of more and more travel agencies negotiating discounts with suppliers in order to attract more customers For the last general objective, which refers to the degree to which travel agencies understand and apply sales promotion techniques, we have the following hypotheses:

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