Marketing Strategies of Travel Agencies: a quantitative Approach
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| Hypothesis 3 (H. The majority of services included in the accommodation offers represent ways in which the consumer can differentiate between tourism services suppliers; Accommodation and eating services have an essential role in the tourism industry, representing the basic services offered to tourists at the holiday destination. The food sector occupies a particularly important place in this industry. In general, up to 50% of a hotel’s revenue comes from food, but due to its complexity, its own costs are higher, which is why the sector provides, on average, only of the hotel’s total profit. Many travel agencies regard the eating services sector as a promotional tool, which aims, firstly, at attracting customers, and secondly, at making a profit. When the food services are of quality, the reputation of the accommodation providers is decisively increased. In recent years, the all-inclusive system has become extensively utilized and represents an important grouped sales technique used by travel agencies For the second general objective, which refers to grouped sales that include accommodation and eating services, the hypotheses areas follows: Download 292.13 Kb. Share with your friends:
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