Marketing Strategies of Travel Agencies: a quantitative Approach



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sustainability-12-10660
Hypothesis 1 (H. The majority of tourism agents think that selling longer trips at a daily lower price is an effective technique of increasing revenue, and the most important reason for acquiring an apartment type accommodation (grouped sale) in favor of multiple rooms acquired separately is that, from a tourist perspective,
it offers the possibility of being closer to their family members;
Hypothesis 2 (H. The majority of respondents consider that both early booking type accommodation services and last-minute type accommodation offers are sold more rapidly due to the lower overall price of these kinds of services when compared to regular accommodation services;

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