Marketing Strategies of Travel Agencies: a quantitative Approach
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| Perceptions Regarding Tourism O ffers with Included Recreation Services (Q20) In Your Assessment, Granting Certain Benefits in Periods with Reduced Demand has the Following E ffect: Total A Relatively Significant Increase in Sales An Insignificant Increase in Sales No E ffect on Sales (Q10) In what way does including recreation services influence tourism services sales: The majority of consumers prefer that these services be included in the tourism offer The majority of consumers are not interested in this type of services because they consider that they pay an overall higher price for services that they do not really desire 17.5% 13 22.8% 0 0.0% 43 It is an important factor in selecting a tourism service supplier in a particular destination 42.7% 22 38.6% 2 16.7% 97 Total 100.0% 57 100.0% 12 100.0% 240 In the situation of including gratuities in tourism offers in the form of spa treatment services, a large number of respondents, more precisely 197 from the total of 240 persons (82.1%), consider that Sustainability 2020, 12, 10660 15 of this sales promotion technique is only attractive for tourists that are interested in this particular tourism type (Table. So, taking into account the aforementioned data, we can conclude that the hypothesis H6 is partially validated. Table 8. Perception distribution regarding the inclusion of spa treatment services in the tourism o ffer, in relation to agency typology. Download 292.13 Kb. Share with your friends:
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