Marketing Strategies of Travel Agencies: a quantitative Approach
Download 292.13 Kb. View original pdf
|
| Perceptions Regarding Tourism O ffers with Included Recreation Services (Q18) In Your Experience, when Working with Suppliers, at the Moment of Contracting, do you Suggest that they O ffer Certain Discounts for the Clients of the Agency in Which you Operate: Total Yes No (Q10) In what way does including recreation services influence tourism services sales: The majority of consumers prefer that these services be included in the tourism offer 42.5% 35 40.2% 100 The majority of consumers are not interested in this type of services because they consider that they pay an overall higher price for services that they do not really desire 22.9% 8 9.2% 43 It is an important factor in selecting a tourism service supplier in a particular destination 34.6% 44 50.6% 97 Total 100.0% 87 100.0% 240 Continuing, the third strong correlation (Table, which we observed by processing our data in SPSS, was that between question no. 10 and question no. 20. Those whoa ffirmed that granting certain promotional benefits in periods with reduced demand has a relatively significant effect in increasing sales were a large portion of the respondents (42.7%), from the total of 240 respondents. From these, those who consider that the majority of consumers prefer the inclusion of recreation services in the tourism offer and those who consider recreation services to bean important factor in choosing tourism services are approximatively the same (39.8%), and together makeup the bulk of those that concur with this type of offer with recreation services included in the tourism offer. Table 7. Perception distribution regarding the inclusion of recreation services in the tourism o ffer, depending on thee ffect of granting promotional benefits in periods with reduced demand. Download 292.13 Kb. Share with your friends:
|