Media effects refers to the influence of media exposure on people, and these effects

Potency of the media over it's audience
In general, “media” refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising.
Today, our life will remain incomplete without media. For example, it provides an easy means of communication where people are able to contact friends and family from another side of the world. At the same time, media like television, radio and the
Internet enhance our knowledge by providing access to information from all over the world. We can also receive different types of news or daily events through media, almost instantly.
At the same time, media like television enhances our knowledge by providing access to information all over the world. We can also receive different news or daily events through the television. It can also be such a powerful educational tool for the younger generation helping to put them on the right path. Television provides a good influence in education by helping to teach right values.
Newspapers have a positive influence on society. Newspapers not only give information or the latest news. They also help in the positive linkage between government and the people. As a people in Nigeria , we need to have a greater concern for the economic and political issues of our country, which we can get from newspapers. Newspapers even help to increase knowledge that we cannot get from books. If we want to know more about what is happening in the world around us, newspapers are a resource to get the daily information.

On the other hand, mass media can at times have a negative influence.
Advertisements can be created to convince people to buy or give support for certain products. In addition to advertisements, some messages may have hidden motives.
For instance, advertisements may show images of young people enjoying fried chicken, burgers, snacks, and sweet drinks. These advertisements of images can have a powerful influence on the young. The ‘hidden’ messages behind these advertisements are to persuade the younger generation to buy and to enjoy these types of foods. However, these images do not show or tell viewers that these foods may not be good for their health. in the media can have a powerful influence on our behavior. Movies, another form of mass media, today may show violence in one form or another. For instance, younger people may show disrespect or even bully older people. Images of violence somehow influence individuals and especially the younger generation to think that violence is accepted by society when it is not.
Movies can also be used to show sexual images. Such images have a powerful influence on the mind and soul of young people. People who watch these images may be influenced to react in a socially unacceptable or even criminal manner.
In conclusion, the use of media images can be both positive and negative to the individual or society. In a positive way, media makes our lifestyle easier, for example, we can get to know what is going on out there, locally or globally, within a short space of time. Even though there are so many benefits from media images, we have to be careful not to let them influence us unknowingly. We need to be wise when using the media.
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