Media, modernisation and social change



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Week 3 - Media and Culture

Cont’d

  • He was most famous for arguing that capitalism was a transient economic form destined to breakdown and be superseded by a society without classes, private property or state authority.
  • These ideas were published in the treatise Capital in 1867. He died in London in 1883.
  • He said of Capitalism: Get rid of it
  • He understood capitalism as power and influence.

Cont’d

  • The Critical/cultural approach addresses the influence of text or rhetoric by understanding the origin of the text and the impact of the manipulation that comes from the intentions of the elites who command this text.
  •  
  • Media carry dominant ideas

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