- Open-market performances (content) would embrace new forms of mass consumption: newspapers, radio, TV, the internet.
Such mediatization of information influences “the ways our lives are organised and on the ways in which we comprehend and relate to one another and to ourselves” (du Gay et al. 1997, p. 1).
What was a preserve of the few elites and nobilities became a commodity for all (the more media types we create, the more commodification of culture increases), and to make more profits, the production of cultural artifacts had to race for large numbers as audiences.
