Memory, Participation and Resistance in ‘Global Conversation’: Discussing the 60th



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English Language Forums

The English language forums considered reflected the fact that English language audiences were concerned with marking not just the anniversary of Al-Nakba but also that of the state of Israel. Hence discussion included discussion of both Israeli and Palestinian issues and perspectives. The two BBC debates chosen were 'What does the future hold for Israel?' ('Have Your Say'; run by the BBC's News division, bbcnews.com) and 'Do Palestinians Need to Accept there can never be a home-coming?' (BBC World Have Your Say, run by the World Service). The Al-Jazeera English forum from 15-16 May 2008 was not available for analysis, so a similar topic from later in the year, 'Does Israel Need a Different Kind of Politics?' was chosen. The occasion for this debate was Israeli leader Tzipi Libni's call for early elections after her Kadima party's failure to form a coalition government on 26 October 2008.



One interesting feature of these debates is that they provide a forum for some Arab-Israeli and Muslim-Jewish dialogue, with participants from Kuwait, Qatar, Iraq, and Iran interacting with Israeli participants in each case, although these voices hardly dominated: US participation was highest except for WHYS, which attracts large African audiences. The proportions of contributors by country of origin (where known, by self report), are given in Figure 5.




WHYS (n=44)

HYS (n=346)

Al-Jazeera (n=44)

United States & Canada

16%

17%

37 %

Other sub Saharan Africa

30% (of which Nigeria 16%)

8%

12%

Western Europe

7%

16% (of which UK 11%)

11%

Israel

2%

6%

7%

MENA (except Israel)

11%

9%

-

South Asia

-

8%

5%

The two BBC debates were hosted by different parts of the corporation, although both were linked to World Service broadcast content. HYS is hosted by bbcnews.com, which is linked to the BBC's main news site (and hence attracting the highest volume of traffic in our study), and is a fully pre-moderated message board, meaning that all content is read before it is posted and the proportion of material posted varies from 10-90% (Herbert and Black 2007). Although some responses to others' comments are published, pre moderation limits the conversational aspect of the format. This provides a very different feel to WHYS, where reactive moderation allows for a much freer flow of conversation, and longitudinal studies show greater regular participation. The connection between blog (where the content of the day's debate is discussed), broadcast radio phone-in show and follow-up forum has arguably created some sense of on-line community, and greater trust and intimacy is arguably evident between participants. Consider the following exchange:

Steve (UK?) May 15, 2008 at 4:16pm

There are refugees from every other conflict in history, and they all moved on. There are ethnic Germans got kicked out of the Czech republic after WW2. ... Israel isn't going to accept a large group of hostile people within Israel proper, just like the Jews expelled from Muslim countries realise it wouldn't be the wisest move to go back to those countries, yet history ignores Jewish refugees because Israel took them in, and didn't keep them in refugee camps like the Arabs do with Palestinians.

...


Lubna (Iraq) May 15, 2008 at 5:14pm and 6:56pm

Hello Precious Steve ... you go back to Precious Ros' post 'Happy Birthday Israel?' and read a comment of mine (no. 87 I think) in which I described how Baghdadi Jews used to live in Baghdad before 1948... The right of returning back home gain for Palestinian refugees never dies no matter how much time has passed ... the Jews were nearly 2000 years put of their homeland, and they still wanted to return.



This sense of online community influences the kind of interaction that the forum contains, and especially increases the proportion of participants who ask questions of others, and who show evidence of careful (if critical!) reading of others' comments, for example by quoting them. The Al Jazeera site achieves a sense of dialogue in a different way, by having many contributions from a small number of active individuals (who could be said to dominate the discussion); in this situation, there are no questions (other than rhetorical) of other participants, and no quoting, but a high proportion of replies. The proportions of comments by type in English and Arabic are presented in Figure 6:

Conclusion

The study highlights the importance of the recognition of cultural and political context for the comparative evaluation of on-line forums in different languages. The Arabic comment facilities primarily affirm solidarities and articulate resistance to what are perceived as antagonistic and globally dominant discourses, mostly articulated in English. However, the concept of transculturation, in which:

dominated groups choose [& use] elements from the cultural products that are produced and distributed by the dominant culture (Nielsen 1995: 809)

...provides a way of conceptualising how engagement and articulation within forums opens the possibility of transforming dominant cultures through participation in their cultural practices, while the examples of media contraflow from WHYS exemplify (albeit limited) challenges to dominant geopolitical and commercial trends.

Furthermore, Mayhew's (1997) understanding of rhetoric can help us to see how different patterns of discourse in English and Arabic language forums can both be seen as at least potentially linked to democratization or democratic deepening. Mayhew offers an account of the 'New Public' of multi-media and professional communication which seeks to chart a course between an idealized account of public discourse that risks irrelevance to social analysis, and a realism that reduces the public sphere to the strategic action of power politics. His rehabilitation of rhetoric and concept of ‘forums for the redemption of rhetorical tokens’ is highly relevant to our concerns. Against Habermas he seeks to rehabilitate rhetoric as a social practice which can enhance participation:

Rhetoric is not merely the instrumental, not just a way of tricking your opponents with a flow of words, but a means of entering public life. Rhetoric integrates culture and eloquence by providing life enhancing vocabularies for social participation (1997 p. 35).

Rhetoric serves as a kind of shorthand because time, resources and space for argument are limited. As such, rhetoric relies on trust, trust that behind rhetorical 'tokens' lie arguments which could redeemed if necessary. Inflated rhetoric, based on unrealistic claims which cannot be redeemed, undermine such trust and lead to disillusionment with political institutions, decline in participation, apathy and resentment. To counter this problem, public forums for the redemption of rhetorical tokens are needed:

From a sociological standpoint, the public sphere does not depend on the unrealistic notion that rhetoric can be banished in favor of fully rational discourse on all issues at all times, but on the institutionalization of forums for the redemption of rhetorical tokens (ibid. p. 15)

Mayhew identifies several features of the New Public that serve to dissociate public deliberation from the structure of social life. These include the use of dissociated symbols which bear only weak ties to issues of public policy, techniques such as ‘narrowcasting’, or targetting influential groups and avoiding wider public debate, ‘spin’, in the sense of ‘strategic rhetorical devices to avoid answering questions directly’, and plain one-sided communication (ibid., p. 237). They also include the commericalization of political campaigning, the cost of television access, the compression of messages in this medium and the use of negative campaigning. Bearing in mind our earlier discussions, the differentiation of public space and the fragmentation of audiences must also be considered, even though the same trends simultaneously enhance the possibility of the presentation of diverse perspectives.

As counter-trends, Mayhew identifies a variety of ‘deliberative forums for communicative redemption’ (ibid., p. 256) which have developed in America - milieux where the rhetorical tokens of civic leaders can be redeemed. He distinguishes ‘forums’ where more than one standpoint is represented from ‘platforms’ where a single position dominates. He further distinguishes between diffuse, third-party, and citizen forums, and between moderated or indirect and direct debate. Diffuse forums provide a good opportunity for broad participation, but the lack of constraints makes it easy for leaders to evade demands for the redemption of tokens. Third party forums are organized by independent groups and tend to be characterised by an opportunity for different sides to present their views, together with critical comment by a third party. Standard newspaper articles often follow this format. Citizen forums enable the general public to quiz leaders, and have multiplied with the proliferation of talk shows in recent years. The fact that the questioners are not known to the public arguably facilitates concentration on the quality of argument rather then the prestige of the antagonist, but many talk shows narrowcast to a particular constituency or focus on issues of little relevance to public policy. Indirect debate interposes a third party questioner between antagonists, typified by American presidential debates. Direct debate is favoured by most of the American public but resisted by candidates, presumably because indirect debate means they can avoid persistent awkward questions from actual antagonists. The BBCWS forums provide example of both moderated and direct forums in a transnational public space. Their direct impact on democratization and democratic deepening in the Middle East and the West is difficult to measure, but their potential to provide a transnational space for depending mutual understanding and the redemption of rhetorical tokens is considerable.



Bibliography

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Chapman, N. (2005) ‘Transforming BBC World Service for a Digital Age: a Strategy for 2010 and Beyond’, Speech to staff by the Director of the BBC World Service. Viewed on 28/08/07 at http://www.bbc.co.uk/worldservice/2010/docs/051025_fullspeech.pdf

Cottle, S. (2006) Mediatised Conflicts (Buckingham: OUP)

Dahlberg, L. (2001) 'The Internet and Democratic Discourse: Exploring the Prospects of Online Deliberative Forums Extending the Public Sphere', Information, Communication and Society 4(4): 615-633.

Dahlberg, L. (2005) ‘The Corporate Colonization of Online Attention and the Marginalization of Critical Communication?’ Journal of Communication Inquiry 29(2): 160-180.

FCO (2006) ‘Active Diplomacy for a Changing World: The UK’s International Priorities’, White Paper presented to Parliament by the Secretary of State for Foreign & Commonwealth Affairs. Viewed on 1/10/07 at http://www.fco.gov.uk/Files/kfile/fullintpriorities2006.pdf

Habermas (1987) A Theory of Communicative Action vol. 2 (Cambridge: Polity)



Habermas, J. (1989 [1962]) The Structural Transformation of the Public Sphere. Cambridge: Polity.

Habermas, J. (1996) Between Facts and Norms. Cambridge: Polity.

Jensen, J. (2003) ‘Public Spheres on the Internet: Anarchic or Government-Sponsored -A Comparison’, Scandinavian Political Studies 26 (4): 349-74.

Mayhew, L. (1997) The New Public: Professional communication and the means of social influence (Cambridge: CUP).

Straw, J. (2002) ‘Role of the Free Press in Foreign Policy.’ Speech given by UK Foreign Secretary at the annual awards ceremony of the Foreign Press Association, London. Viewed at 1/10/07 at http://ics.leeds.ac.uk/papers/vp01.cfm?outfit=pmt&folder=193&paper=808

Wilhelm A (1999) Virtual sounding boards: How deliberative is online political discussion? In: Hague BN, Loader BD (eds) Digital Democracy: Discourse and Decision Making in the Information Age. London: Routledge, 154–78.

Wright, S. and J. Street (2007) ‘Democracy, Deliberation and Design: the Case of Online Discussion Forums’, New Media Society 9: 849-869.

1 Interview with Mark Sandell, April 2007, conducted by Tracey Black. Thanks to Mark Sandell for his time and permission to use his interview material.

2Explain 'Tuning In'

3 Sandell, Note 1 op. cit.

4Interview with Mark Sandell, date.


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