Microsoft Word dtu nfest 2018 Proceedings Part docx
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- ACKNOWLEDGEMENTS
- Fig. 8. Engine preferred by the respondents Fig. 9. Impact of Brand Image
| Fig. 4. CONCLUSION It can be concluded that the buying behavior of cars is influenced by type and brand image of the cars and manufacturers. So it is imperative for them to maintain their brand images. Technically the engine type and efficiency whereas good advertising with detailed features are the dominant factors that influence the potential car customers. The manufacturers must keep these things in planning the manufacturing and marketing of their cars. ACKNOWLEDGEMENTS The authors wish to acknowledge the time and contribution of all the questionnaire surveyrespondents this paper would not have been possible. 0.00% 10.00% 20.00% 30.00% 40.00% Petrol Diesel 31.10% 0 100 200 Yes No 120 Consumer Buying Behaviour of Cars in India - A Survey International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8 Fig. 8. Engine preferred by the respondents Fig. 9. Impact of Brand Image It can be concluded that the buying behavior of cars is influenced by type and brand image of the cars and imperative for them to maintain their brand images. Technically the engine type and efficiency whereas good advertising with detailed features are the dominant factors that influence the potential car customers. The manufacturers must keep these things in mind while planning the manufacturing and marketing of their cars. The authors wish to acknowledge the time and contribution of all the questionnaire surveyrespondents without whom REFERENCES [1] http://dipp.nic.in/sites/default/files/FDI_FactSheet_J anuary_March2017. [2] http://info.shine.com/industry/automobiles ancillaries/3.html [3] http://www.siamindia.com/statistics.aspx?mpgid=8 &pgidtrail=13 [4] http://dipp.nic.in/sites/default/files/FDI_FactSheet_J anuary_March2017.pdf - Page 9 [5] Kaushik VK, Kaushik N. Buying behaviour of passenger cars A study in South West Haryana. Indian Journal of Marketing. [6] Gupta SA Study of buying decision influencers for passenger car segment in New Delhi Diesel Petrol or Diesel 25.50% 37.50% 6% Type of Engine 400 500 600 700 Impact of Brand Image International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8-12, 2018 ♦ 472 ♦ Download 1.79 Mb. Share with your friends:
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