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Fig. 3. Occupation of the Respondents



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SED 1
Fig. 3. Occupation of the Respondents
Fig. 4. Respondents Family Income
ure 4 illustrates the income group of the respondent’s family income. Most of the respondents belong to the income group
500000 per annum. 28.20% of them earn more than Rs 100000 per annum. 25% belong to the income group d 40.98% of the people in the survey did not own a car (Fig. 5). The percentage of people owning 1 car in the family was 31.65% and 27% of the respondents own 2 and more cars in the family.
Fig. 5. Family ownership of cars.
s the most preferred car among the respondents (Fig. 6), followed by SUV and Hatchback.
MUV is the least preferred car type (6.40%). Out of the total respondents, the brand preference (Fig 7) is as follows Honda, Toyota, Mahindra(5.70%), Tata(3%)
, Skoda(6.20%), BMW, Audi) and Mercedes(0.3%).
20%
30%
40%
50%
60%
70%
80%
90%
Occupation
Number of Responses -
₹5,00,000
₹5,00,000 -
₹10,00,000
₹10,00,000 +Income Group
31.65%
18.40%
4.41%
4.27%
40.98%
Family Ownership of Cars
International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8-12, 2018 ♦ 470 ♦


ure 4 illustrates the income group of the respondent’s family income. Most of the respondents belong to the income group
500000 per annum. 28.20% of them earn more than Rs 100000 per annum. 25% belong to the income group d 40.98% of the people in the survey did not own a car (Fig. 5). The percentage of people owning 1 car in the family followed by SUV and Hatchback. the brand preference (Fig 7) is as follows -
Tata(3%), Volkswagen, Audi) and Mercedes. Number of Responses
Income Group 2
3 3+
None

Consumer Buying Behaviour of Cars in India
1
st
International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8

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