Microsoft Word dtu nfest 2018 Proceedings Part docx
Fig. 3. Occupation of the Respondents
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- Fig. 5. Family ownership of cars.
- 31.65% 18.40% 4.41% 4.27% 40.98%
| Fig. 3. Occupation of the Respondents Fig. 4. Respondents Family Income ure 4 illustrates the income group of the respondent’s family income. Most of the respondents belong to the income group 500000 per annum. 28.20% of them earn more than Rs 100000 per annum. 25% belong to the income group d 40.98% of the people in the survey did not own a car (Fig. 5). The percentage of people owning 1 car in the family was 31.65% and 27% of the respondents own 2 and more cars in the family. Fig. 5. Family ownership of cars. s the most preferred car among the respondents (Fig. 6), followed by SUV and Hatchback. MUV is the least preferred car type (6.40%). Out of the total respondents, the brand preference (Fig 7) is as follows Honda, Toyota, Mahindra(5.70%), Tata(3%) , Skoda(6.20%), BMW, Audi) and Mercedes(0.3%). 20% 30% 40% 50% 60% 70% 80% 90% Occupation Number of Responses - ₹5,00,000 ₹5,00,000 - ₹10,00,000 ₹10,00,000 +Income Group 31.65% 18.40% 4.41% 4.27% 40.98% Family Ownership of Cars International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8-12, 2018 ♦ 470 ♦ ure 4 illustrates the income group of the respondent’s family income. Most of the respondents belong to the income group 500000 per annum. 28.20% of them earn more than Rs 100000 per annum. 25% belong to the income group d 40.98% of the people in the survey did not own a car (Fig. 5). The percentage of people owning 1 car in the family followed by SUV and Hatchback. the brand preference (Fig 7) is as follows - Tata(3%), Volkswagen, Audi) and Mercedes. Number of Responses Income Group 2 3 3+ None Consumer Buying Behaviour of Cars in India 1 st International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8 Download 1.79 Mb. Share with your friends:
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