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TABLE 1: Automobile Production Trends in
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- 2015-16 34, 65, 045 27, 89, 208 2016-17
- 2. METHODOLOGY
| TABLE 1: Automobile Production Trends in India from 2011 – 2017 Year Passenger vehicle production Passenger vehicle domestic sales 2011-12 31, 46, 069 26, 29, 839 2012-13 32, 31, 058 26, 65, 015 2013-14 30, 87, 973 25, 03, 509 2014-15 32, 21, 419 26, 01, 236 2015-16 34, 65, 045 27, 89, 208 2016-17 37, 91, 540 30, 46, 727 In today’s world, consumers do not only consider engine performance as a major factor. They look for those differentiating parameters, through which they can make the choice from one brand to another. As stated by financial time, India has become fifth largest passenger vehicle market, after China, US, Japan, and Germany. The sale of passenger vehicles too grew 9.24% to 3.04 million during 2016-17, the fastest growth rate seen since 2010-11, when they grew 28.2%.[16]. With the dynamic international norms as regards to both business and environmental protection, the car industry has to keep pace with the changing scenarios. There has been a Consumer Buying Behaviour of Cars in India 1 st International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan shift towards automated and electronically controlled cars. This has been brought about by ambient intelligence systems [17] and manufacturers must keep this in mind while designing future cars. The increasing competition among car manufacturers also means that they have to keep a lot of data regarding consumer preferences and incorporate findings of past marketing research. This big data management surely will help them in analyzing the consumer preference trends and design future strategies [18]. The present paper is intended to find outcurrentpreferences of car buying behavior among the consumers and analyze the rationale behind them. 3. RESULTS Majority of the respondents (82.50%) in the survey were aged between and 9.55% is above the age of 35 (Fig. 2). Whereas 77% were students and retired people (Fig. 3). 82.50% 7.80% 0.00% 50.00% 100.00% 18-25 Consumer Buying Behaviour of Cars in India - A Survey International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan shift towards automated and electronically controlled cars. This has been brought about by ambient intelligence systems [17] and manufacturers must keep this in mind asing competition among car manufacturers also means that they have to keep a lot of data regarding consumer preferences and incorporate findings of past marketing research. This big data management surely will help them in analyzing thee trends and design future strategies outcurrentpreferences of car buying behavior among the consumers and analyze 2. METHODOLOGY The methodology adopted for this paper (Fig. 1) consisted of first an extensive literature review of the facts and figures influencing car buying behavior and trends in India. Then a questionnaire survey was designed to know the current preferences and decision influencing buying in India. The questionnaire was designed on Google forms and sent to likely respondents through various modes like social media (WhatsApp, Facebook distribution of hardcopies. The responses so received were analyzed and the results are discussed in this Download 1.79 Mb. Share with your friends:
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