Microsoft Word dtu nfest 2018 Proceedings Part docx
Fig. 6. Type of Car preferred by the Respondents
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- Fig. 6. Type of Car preferred by the Respondents Fig.7. Brands Preferred by the Respondents
| Fig. 6. Type of Car preferred by the Respondents Fig.7. Brands Preferred by the Respondents Most of the people (37.50%) are satisfied with either of the two engines engine type is petrol with 31.10% and 25.50% people prefer a diesel engine. The least preferred is illustrates the effect of brand image on the buying image before they finalize their buying decision. They are also influenced by the advertising of the cars and the features th are displayed in them. 32.70% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Hatchback 0.00% 2.00% 4.00% Maruti Hyundai Honda Toyota Mahindra Tata Volkswagen Nissan Ford Renault Skoda BMW Audi Mercedes 5.70% 3% 11.20% 5.30% 8.20% 4% 6.20% 0.50% 0.50% 0.30% er Buying Behaviour of Cars in India - A Survey International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8 Fig. 6. Type of Car preferred by the Respondents Fig.7. Brands Preferred by the Respondents f the people (37.50%) are satisfied with either of the two engines-petrol or diesel (Fig. 8). The second most preferred engine type is petrol with 31.10% and 25.50% people prefer a diesel engine. The least preferred is the effect of brand image on the buying behaviour of the respondents. Majority of them are affected by the brand image before they finalize their buying decision. They are also influenced by the advertising of the cars and the features th 61% 58.20% Sedan SUV Type of Car 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 16.50% 13.40% 14% 11% 11.20% Brand Preference International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8-12, 2018 ♦ 471 ♦ petrol or diesel (Fig. 8). The second most preferred engine type is petrol with 31.10% and 25.50% people prefer a diesel engine. The least preferred is electric engine. Figure 9 of the respondents. Majority of them are affected by the brand image before they finalize their buying decision. They are also influenced by the advertising of the cars and the features that 6.40% MUV 18.00% Brand Preference Consumer Buying Behaviour of Cars in India 1 st International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8 Download 1.79 Mb. Share with your friends:
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