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5. ANNOUNCEMENT STRATEGY
3.
ANTICIPATED REACTION
Provide examples of likely positive and negative reactions from various audiences reference should be made to specific groups rather than to broad audiences
such as the general public
, including stakeholders.
4. STORYLINE
AND CORE GOVERNMENT MESSAGES
In 5-6 bullets, outline
the announcement storyline
, relate
it to Government priorities
, and provide core messages.
In plain language
, describe the benefits and results for Canadians.
5.
ANNOUNCEMENT STRATEGY
Indicate the profile of the announcement as well as its scope (e.g., national/regional/ international. Include details on planned
media and stakeholder outreach
, as well as events to support the announcement. Describe measures to sustain the message and a focus on impacts and benefits for Canadians.
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