2.0 VALUATION METHODOLOGIES 2.1 Standard of Value The standard of value to be used for this valuation assignment is fair market value on a going concern basis. The term fair market value includes the following basic assumptions • The hypothetical purchaser is prudent and seeking a fair return • There are no benefits attributed to synergies that maybe realized by the purchaser • The interests in the Company would be sold for cash or cash equivalents and • The Company would be marketed fora reasonable amount of time. The following sections describe fair market value and its relationship to business appraisals.
