Навчальний посібник Для студентів економічних І правових спеціальностей немовних вузів Суми двнз "уабс нбу" 2014



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Unit 3

EMAIL AND INSTANT MESSAGING (IM)


E-mail refers to electronically-generated messages and documents that are sent over the Internet, intranets, and extranets. E-mail is an extremely popular communication medium in organizations.

Organizations use e-mail in a variety of ways. Some of the more common uses include coordinating work, sending attachments, keeping others informed, following up on earlier communication, sending the same message to many people simultaneously, and e-marketing.

Organizations around the globe enjoy several benefits from e-mail. Included among these are:

E-mail reduces the costs associated with distributing information to large numbers of employees or other stakeholders as well as the costs associated with paper preparation, duplication, and distribution.

E-mail is a tool that supports and increases teamwork and collaboration because people can communicate easily and efficiently with others.

E-mail, in conjunction with the Web, enhances research efforts.

E-mail supports the mobility and flexibility benefits associated with mobile communication technologies such as laptops, cell phones, smartphones, and tablets.

However, e-mail does pose some problems and challenges. Two of these that bear mentioning are interpersonal disconnection and information overload.

Competent communicator follows the guidelines summarized in checklist to ensure that their email messages achieve their objectives.

Instant messaging (IM) is a form of online chat. While IM was once used mainly by night-owl teens chatting with their friends, it is now a standard business communication medium. The two defining characteristics of IM, presence awareness and near real-time operation, make it a compelling alternative to e-mail and voice-mail. The deficiencies of traditional forms of business communication help explain the explosive growth of business IMs.

Combining the real-time benefits of using the phone with the convenience of e-mail, IM offers a variety of advantages to the corporate communicator. IM’s popularity as a business communication tool can be explained by its quickness, flexibility, and versatility.

IM is great for those messages that are too brief to pick up the phone or too urgent to try to play phone tag. In many cases, IM has replaced phone use for short transactions. Since it does not require your full attention, you can even talk on the phone while messaging other people.

Another useful feature allows you to invite several people into the same session. Unless you need the archiving function to save the message, these messages usually disappear when you log off.

(Adapted from: Robert G. Insley. Communicating in Business,

Kendall Hunt Publishing Company, 2014)

EXERCISES


1. E-mails, like letters, should have a start and an end. Which phrases usually start a message and which end one? Write S (start) or E (end). Which are formal (F) and which are informal (I)?
  1. Yours sincerely.

4)Love and kisses to all.

5)Dear Sir or Madam.

6)Thanks for your e-mail.

7)Give my regards to your family.

8)Good to hear from you.

9)Please call if you require assistance.

10)I refer you to e-mail dated 21st August.

11)I got your e-mail yesterday, thanks.

12)Give me a ring if you need me.

13)I look forward to seeing you.

14)I can’t wait to see you.


2. Read the following sentences. Put E if the sentence could only come in an email, L if it could come in a letter and B if it come in both.
  1. Nice to hear from you.

  2. I attach a copy of the relevant form.

  3. I enclose a copy of the relevant form.

  4. Your request was forwarded to me.

  5. I’m afraid I couldn’t open the document.

  6. I am sorry for the delay in replying.

  7. I am copying James in on this message.

15)Thank you fro your message. I will be out of the office from 26 to 28 May inclusive.

16)I am also sending a hard copy.

17)I look forward to your reply.


3. Some companies have guidelines on how staff should use e-mail. Look at the following extract and complete the gaps using words given below.

importance option; receiver/recipient; To/Cc; cc field;

attachment; signature; subject line; disclaimer

  1. Make sure you have the ______’s address correct. It’s easy to send an e-mail to the wrong person.

18)Use the _______ only is someone else needs to be kept informed or to take action.

19)Include the following information in your ______: your name, job title, company name and address, telephone number.

20)The company’s website address and a legal _______ are sometimes automatically added to all outgoing messages.

21)Ensure the ______ clearly describes what the e-mail is about and is free of errors.

22)Do not use Reply all unless you mean to e-mail the whole group.

23)Use the body of the e-mail if possible. If you need to send an _____, first check with the receiver that the format (Word, etc) and file size are appropriate.

24)Use the bcc field instead of the _____ field to avoid having large numbers of names in the e-mail header, and to avoid making e-mail addresses known to other people.

25)Only use the _____ (high priority) if your e-mail requires quick action, or if others need to receive information from you urgently.

26)Don’t forward e-mails unless the sender has given you permission.


4. Read the following email. Underline the words and expressions which should be changed.

Hi there Nick

Really cool presentation, thanx. We should definitely do it asap for those people who missed it. Any thoughts on a time ?

I guess we just need to wait till you guys have finished the trial period and then we’re READY TO START the new system!!!!!!

Keep smiling

Mike


5. Evaluate the following email message. Specifically, what would you change to make it more effective?


USEFUL VOCABULARY


Please find attached …

As stated in your original message below …

You can reach me by email or phone to discuss…

I look forward to hearing from you soon.

As mentioned, I am interested in ……

I want to let you know that …..

I look forward to hearing from you soon.

You can contact me via phone or email.

I attach a copy of the relevant form.

Your request was forwarded to me.

I’m afraid I couldn’t open the document

Thank you for your message.

I am also sending a hard copy.

CHECKLIST

Format


Use short lines and short paragraphs.

Do not confuse personal messages with business ones.

Use correct grammar, spelling, capitalization, and punctuation.

Don’t shout. Use all-capital letters only for emphasis or to substitute for italicized text (such as book titles).

Proofread your message before sending. Don’t let the speed and convenience of email lull you into being careless.

Content


Choose your recipients carefully.

Use a descriptive subject line.

Greet your recipient.

Insert previous messages appropriately.

Use a direct style of writing.

Think twice; write once.

Provide an appropriate closing.

WRITTEN FOLLOW UP


You are going on a business trip to Rome. Write an e-mail to the BBB Hotel to make a booking. Use the following notes.

single room;

park view;

transfer from airport to hotel.




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