Needs of Global Start-up companies (Deliverable 2) GlobalStart wp1 Studies Deliverable 2 Needs of Global Start-up Companies Table of contents p
Preparing prototype for production
Download 1.73 Mb.
|
- Navigate this page:
- Internationalization
- Market
- TTO support
- Evaluation of TTO support
InternationalizationKnow-how/technologyFrom the beginning Myoton could build on the expertise of international calibre from research at Tartu University, with Dr. Vain. He is one of the leading authorities in the field of muscle testing. There was no possibility for deeper collaboration with other international research centres. MarketThe company could establish their first customer relationships due to the Dr. Vain extensive relationship network. Of approximately 15 delivered prototypes, 10 were aimed at international market, while 5 were aimed at the Estonian market. The international clients are mainly in the Baltic States, and Finland. As the marketing/sales organization was established, the main focus will be to work with existing customers and distributors and to gain new ones. The target is to sell approximately 500 product units to them in the coming 1-2 years. Another important task as mentioned previously is to educate distributors about the product with all its benefits, so that they may devote more time for it. Through the internationalisation process, the company has faced multiple problems, starting from choice of suitable information sources, and finishing with the decisions about the right approach to the client. StaffThe company’s employees, including sales force are expected to be Estonian. TTO supportEAS (Estonian Business Support Agency) has supported implementation of Myoton’s export plan. The managers of the company were satisfied with the EAS support, the only comment was about time costs: it took unexpectedly long time before the support was actually received. The University has helped the company through the Marie Curie programme, which helped the company to establish business contacts in the Netherlands. The company would be glad to get product-specialized consulting from TTOs, but since the product is innovative, it is unlikely to expect such service. Evaluation of TTO supportThe company used support of Enterprise Estonia
Directory: pub pub -> Project Scoring Template Pre-Construction Phase New Core/Branch Campus Projects pub -> Acm word Template for sig site pub -> The german unification, 1815-1870 pub -> Baltic Olympiads in Informatics: Challenges for Training Together pub -> Preparation of Papers for ieee transactions on medical imaging pub -> Forthcoming meetings and conferences pub -> Asilomar Conference on Circuits, Systems & Computers, Pacific Grove, ca, November 1978, pp. 55 58 pub -> Forthcoming meetings and conferences pub -> Harmonised compatibility and sharing conditions for video pmse in the 7 9 ghz frequency band, taking into account radar use Download 1.73 Mb. Share with your friends:
|