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ch02

Mixed methods research

  • Both quantitative and qualitative research
  • Poortinga et al (2004)
  • - Foot and Mouth Disease – public trust of government and perceived associated risks
  • Beck (1992) – Notion of the ‘risk society’
  • page 37

Influences on the conduct of social research

  • Values
    • personal beliefs or the feelings of researcher
    • all ‘preconceptions must be eradicated’ (Durkheim 1938)
    • affect every stage of research process
    • some advocate value-laden research:
      • Becker (1967) sympathy with ‘underdog’ groups
      • feminist research encourages reciprocity (Oakley 1981) and ‘conscious partiality’ (Mies 1993)
  • pages 39-41

Influences on the conduct of social research

  • Fig.2.3
  • page 39

Influences on the conduct of research

  • Practical considerations
    • time
    • cost/funding available
    • how much prior literature exists (theory testing or theory building?)
    • topic (deviant activities/sensitive issues may be more suited to qualitative research)
    • all social research is a compromise between the ideal and the feasible
  • page 41

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