Number of Restaurants Surveyed: 2,014 Gender: Number of Surveyors: 31,604 Male: 46 Total Restaurant Meals per Year

6. 
   Name your favorite cuisine:
   

	2007	2006	2005
Italian	28%	29%	30%
Japanese	14%	13%	14%
French	13%	14%	15%
American	13%	13%	13%
Thai	7%	8%	7%
Chinese	6%	6%	7%
Mexican	6%	6%	5%
Indian	5%	4%	2%
Other	8%	7%	7%

7. 
   Do you seek out restaurants that have celebrity chefs?
   

	NYC	LA	SF
Yes	21%	15%	22%
No	79%	85%	78%

8. 
   Are you willing to pay more for food that has been sustainably raised or procured?
   

	NYC	LA	SF
Yes	58%	63%	74%
No	42%	37%	26%

9. 
   What percent of your total meals out are for...?
   

	Avg.
Leisure	84%
Business	16%

10. 
    How do you usually make restaurant reservations?
    

	2007	2006	2005
Call restaurant directly	75%	80%	80%
Internet/email	12%	9%	7%
Don’t usually reserve	13%	11%	13%

11. 
    How important to you is having low-carb/no-carb menu
    

items available when dining out?

Extremely important	4%
Very important	8%
Somewhat important	25%
Not very important	31%
Not at all important	32%

12. 
    What is your favorite wine type?
    

	NYC	LA	SF
Cabernet Sauvignon	21%	24%	22%
Pinot Noir	15%	19%	24%
Syrah/Shiraz	12%	9%	8%
Pinot Grigio	9%	6%	3%
Merlot	8%	9%	6%
Riesling	7%	4%	3%
Sauvignon Blanc	6%	4%	5%
Chardonnay	6%	9%	6%
Zinfandel	4%	7%	12%
Viognier	1%	1%	2%
Other	11%	8%	9%

13. 
    13. If smoking were permitted in them, would you go out to restaurants...?
    

More often	2%
Same amount	26%
Less often	71%

14. 
    If smoking were permitted in them, would you go out to bars...?
    

More often	5%
Same amount	26%
Less often	69%

15. 
    Using Zagat’s 0-30 scale, how would you rate NYC’s
    

current dining scene based on ...?

	2007	2006	2005
Culinary creativity	25	23	23
Hospitality	15	15	14
Choice/diversity	28	27	27
Table availability	13	13	13