On Target: The Operating Leaders Communication Series

2. Interviews & Ideation
Interviews: with various IT and Business Stakeholders, understanding the pain points, vision, current status and evaluated the opportunities for improvement.
Ideation Sessions: Conducted multiple Ideation sessions with the Stakeholders to communicate technical possibilities, innovation and come up with the solution.
3. Analysis, POCs, Solution & Roadmap
Analyze information collected from various interviews, system study and Shaping curves Technical Feasibility Study (POC) at Offshore for de-duplication and dynamic tagging for Safeguards HES Connect solution architecture and program roadmap (Business & Technology perspective)

TO DO guidelines for the first 3 steps in Platformation Methodology

Elements
What goes into this
To-do Guidelines
Roles
• Digital Deal Qualification
• Background of the company, business goals, drivers, triggers
• Digital business agenda of the company, alignment to platform business model
• Description of current opportunity
Observe/Empathy – record Digital Lens note Primary DCP
• Digital Platform Maturity Assessment
• Business and Tech Assessment
• Competitive
Benchmarking
• Report Assessment
• Secondary research of the account, competition and Industry o Understand customer persona through Linked In / Social Posts o Potential sphere of influence
• Define Digital Maturity Benchmark of the Industry
• Account and Industry pain area
• Industry trends from research reports
• Understand customers customers Empathize o Understand and relate to the customer and customer’s customer o Understand and empathize Key People and their background / views
Ideate: o Within team, industry experts, principals, and customer if connects are there
Define/Test: o
PMA, Competitive Benchmarks, examples of digital innovation in the market, initial POV
DCP/DS/DA Team formation Digital Agenda – create, revisit and understand
Benchmarking with Industry Platform Models Customer digital agenda template High level sonata POV
• Understand Business, Digital Strategy, Goals, Priorities, Challenges, target outcomes
• Role of digital in the industry for benchmarking
• High-level POV
Ideate/Define/Test – CDAT/High-level
POV
• Strategic Business Priorities
• Stakeholder Priorities
• Spend
• Rationale
DCP/DS/DA/DD
• create platform ecosystem & business model mapping
• design thinking workshops
• participant journeys
• pains, gains & opportunities
• Envisioning Workshop Approach o Value Stream maps o Customer journey maps o Creating ecosystem with customers/operations/businesses
• Final POV and Value Proposition
• Empathize will help in understanding and relating to the customer and customer’s customer
• Define/Reiterate Customer Digital Agenda
• Ideate/Prototype/Test: Within team, industry experts, principals, and customer stakeholders
DCP/DS/DA/DD

All of you are an integral part of making Platformation as mainstream. As some of you are already participating and contributing in this way of thinking and execution, this communication would provide broad understanding of the application of the Design Thinking Methodology in Sales and in Competency to the remaining. For more information and clarity on this, please contact your managers and your Group head.
Connect at