more likely to complete a purchase and 9% less likely to abandon the site after viewing just one page.
For BB applications, the story is similar. Ina IDC survey, customers using Akamai‘s enterprise application acceleration services reported annual revenue increases of $200,000 to over $3 million directly attributable to the improved performance and reliability of their applications [20]. Unfortunately, inherent limitations in the Internets architecture make it difficult to achieve desired levels of performance natively on the Internet. Designed
as a best-effort network, the Internet provides no guarantees on end-to-end reliability or performance. On the contrary, wide-area Internet communications are subject to a number of bottlenecks that adversely impact performance,
including latency, packet loss, network outages,
inefficient protocols, and inter-network friction. In addition, there are serious questions as to whether the Internet can scale to accommodate the demands of online video. Even short term projections show required capacity levels that are an order of magnitude greater than what we see on the Internet today. Distributing HD-quality programming to a global audience requires tens of petabits per second of capacity—an increase of several orders of magnitude. Bridging the technological gap between the limited capabilities of the Internets infrastructure and the performance requirements of current and future distributed applications is thus critical to the continued growth and success of the Internet and its viability for business. We now take a closer look at why this is so challenging.
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