Unlocking the power of data to improve health outcomes: five trends to watch

Figure 10. Organizations will create value differently based on the

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• Breakthrough innovator Efficient producer Disease manager Lifestyle manager

Figure 10. Organizations will create value differently based on the business model As stakeholders respond to evolving customer demands their total market value will shift in ways that depend on their chosen business models. How is value created? Who demands value? Wealthy individuals Highly innovative products and services Employers, government and commercial insurance Efficient operations and supply chain Mass market consumers Customer understanding and relationships Breakthrough innovator Efficient producer Disease manager Lifestyle manager High dollar value capture Low dollar value capture Figure 11. Each of the four business models requires different data capabilities to optimize value Specializing in a particular business model obliges stakeholders to build expertise in specific skills and tools for capturing and using data to deliver value. Download 0.98 Mb. Share with your friends: