5.2.3. Scope for Innovative Marketing & Distribution Channels The Micro Insurance Regulations - 2005 would facilitate convenient and flexible insurance products and their distribution. The Working Group has examined the distribution issues, and recommends the following approaches, in addition to the existing distribution channels: (a) Post Offices: The country has a network of nearly 1,40,000 post offices in the rural areas, whose activities have been also now extended to crop loan lending. The local postman is very handy and well known in the village, and can be a great source for crop insurance marketing and servicing.
The Group learnt, Agriculture Insurance Company of India Limited (AIC), is already working on the modalities with India Posts.
