(c)Using a network of Agri-Input Suppliers The country has a huge network of agricultural input suppliers, who work closely with the farming community, and, these therefore, should be encouraged to distribute crop insurance products. Similarly Agri Commodity Traders, can also distribute crop insurance products. (d) Building Awareness To make the cost effective growth of insurance products, in the rural economy, considering all the challenges detailed earlier, and the reluctance of private insurers and distribution mechanisms, to expand the base of insured farmers, it is essential to initiate large scale awareness building campaigns through the AIC.
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