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CHAPTER 6. PURPOSE
1
United Nations Statistics Division, Gender Info 2007, Table a (Available at http://www.devinfo.info/genderinfo/
2
“Oldest Boomers Turn 60,” US. Census Bureau Facts for Features, No. CB06-
FFSE.01-2, January 3, 2006.
3
Gary Hamel, Moon Shots for Management Harvard Business Review,
February 2009): p. 91.
4
Sylvia Hewlett, The Me Generation Gives Way to the We Generation,”
Financial Times, June 19, Marjorie Kelly, Not Just for Profit strategy+business 54 (Spring 2009): 5.
6
Kelly Holland, Is It Time to Re-Train B-Schools?” New York Times, March, 2009; Katharine Mangan, Survey Finds Widespread Cheating in M.B.A.
Programs,” Chronicle of Higher Education, September 19, Seethe MBA Oath website,
http://mbaoath.org/about/history
8
Hamel, Moon Shots for Management p. Full disclosure I worked for Reich fora few years in the early s. You can read a short account of this idea at Robert B. Reich, The Pronoun Test for
Success,” Washington Post, July 28, Evaluating Your Business Ethics A Harvard Professor Explains Why Good
People Do Unethical Things Gallup Management Journal ( June 12, Available at http://gmj.gallup.com/content/107527/evaluating-your-business- ethics.aspx
11
Elizabeth W. Dunn, Lara B. Ankin, and Michael I. Norton, Spending Money on Others Promotes Happiness Science 21 (March 2008).
12
Drake Bennett, Happiness A Buyer’s Guide Boston Globe, August 23,
2009.
13
Tait Shanafelt et al., Career Fit and Burnout Among Academic Faculty,”
Archives of Internal Medicine 169, no. 10 (May 2009): 990-95.


14
Christopher P. Niemiec, Richard M. Ryan, and Edward L. Deci, The Path
Taken: Consequences of Attaining Intrinsic and Extrinsic Aspirations Journal
of Research in Personality 43 (2009): 291-306.
15
Ibid.


INDEX
Page numbers set in italics indicate illustrations.
Accountability
Achievement; beliefs and goals and individual ; intrinsic motivation and;
mastery and purpose and Adams, Scott
Addiction, extrinsic rewards and The Adventures of Tom Sawyer, Twain
Adversity, responses to Affirmative action, ethics and Akerlof, George Aknin,
Lara
Algorithmic tasks extrinsic rewards and Allowances, for children Alpine Access
Altruism, rewards and Amabile, Teresa and algorithmic tasks and creativity
The Amateurs The Story of Four Young Men and Their Quest for an Olympic
Gold Medal, Halberstam Anderson, Brad
Anderson, Max
Anderson, Ray
Anxiety, profit goals and Apache
Ariely, Dan Predictably Irrational Art, autonomy and Artists and mastery;
motivations Aspirations of college graduates Asymptote, mastery as Atlassian
Auden, W. H.
Australia, software company Autonomous motivation Autonomy business management and child’s allowances and in child’s homework ; contingent rewards and control and and creativity ; and motivation need for ; in organizations and performance and purpose ROWE and ; Type I behavior and
Autotelic experiences work and. See also “Flow”
Baard, Paul
Baby-boom generation and purpose Baseline rewards Bazerman, Max
B Corporations
Becker, Gary
Behavior: good, rewards and motivations for negative consequences types A

and B types I and X, unethical, extrinsic motivation and. See also Type I
behavior; Type X behavior Behavioral economics Behavioral science self- determination theory work categories Beliefs, and achievements Bénabou,
Roland Best Buy
Beyond Boredom and Anxiety Experiencing Flow in Work and Play,
Csikszentmihalyi Bharat, Krishna Big Picture Learning Billable hours
Biological drives Blood donors, motivation Boston Globe Brain, response to rewards Breen, Bill, The Future of Management Bucheit, Paul
Buffett, Warren Built to Last, Collins and Porras Business management and autonomy ; goals of McGregor’s approaches to ; premises of problems of as technology Business model, open source Business organizations management of and motivation policies of ; and purpose Type I toolkit for. See also
Business management
Cadet Basic Training Call centers
Candle problem
Cannon-Brookes, Mike Carrot-and-stick. See Punishment Rewards Carse,
James Pi Finite and Infinite Games A Vision of Life as Play and Possibility

Casinos
Cézanne, Paul
Challenges, as opportunities Chambliss, Daniel Charitable acts, monetary incentives and Charitable giving, as corporate policy Chen, Jenova
Children: chores for and flow state motivation of Coe, Sebastian
Collins, Jim and Drucker, Peter F. ; Good to Great Colvin, Geoff, Talent Is

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