Bhimani, Horngren,
Datar and Rajan,
Management and Cost Accounting, 5
th
Edition, Instructor’s Manual
8
© Pearson Education Limited 2012
• Marketing – the process by which individuals or groups (a) learn about and value the attributes of products or services and (b) purchase those products or services.
• Distribution – the mechanism by which products or services are delivered to a customer.
• Customer service – the support activities provided to the customers.
Share with your friends: