Moving forward, consumers will likely see the cost of their restaurant meals increase (through additional listed fees or menu markups) in order to cover restaurants’ commission costs and driver pay.
These fees and markups may eventually decrease as restaurants and delivery platforms become more efficient at scale.
In one example of a market shift that could increase customer retention while
also benefiting consumers, many delivery platforms have begun offering
monthly subscription services, following similar models such as Amazon Prime. With
DoorDash’s DashPass, for example,
or Uber Eats’
Eats Pass, customers pay a monthly fee for unlimited free deliveries. These offers reduce the cost burden for customers who order frequently and make the cost of attracting customers
more worthwhile for platforms, as customers become more loyal.
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