Infogain Publication ( Infogainpublication.com www.ijaems.com Samsung is slowly increasing and match standards of Apple. The reason might b model of apple smartphone there are var Samsung smartphones launched which feature and size. On one hand Samsung i apple while on the other hand apple pro quality. Owing to its quality the pr smartphones are quite high. Thus the relat both the brands is very strong in the marke have deviation from the hypothesis me study which stated that Apple will be the by the majority of respondents. This res shows the increase in brand value smartphones. According to this age gr understood that they care more for brand cost as the response was clearly ranging and Samsung. But some deviations also su of price awareness which has potentially ratings of Samsung. Chart No Table .5.1: Brand Preferen Brand preference Apple 50% 5.2 Usage time and Preferred features As shown in Chart No and tabulated i Usage time varies from person to person d their requirements. Maximum number respondents use their smartphone for 4 to the respondents are between the age grou belong to the student community, the usa to be quite long. In this duration, they u purposes. Some respondents use it for mo also. This shows the intensity of addictio phone which has become a basic nec everyday life and encompasses all their req data tabulated in table no 5.3 shows preferred feature is battery backup. This supports their extended usage. Interac memory space is the next most preferr respondents look for while buying a sm result demonstrates the brand awarenes specification of this particular age group. T Engineering, Management and Science (IJAEMS) cation.com ) atching up to the t be that for one arious models of ich vary in cost, g is cheaper than provides the best prices of apple lative standing of rket. These results mentioned in thee preferred brand result empirically ue of Samsung group it can bend rather than the ng between apple suggest the onset ally increased the rence
