114 Paid advertisements are particularly known to struggle for the expression of power. This is particularly striking in obituaries and remembrance adverts. Since the media space is open to all those who can afford to pay for its use, some advertiser want to show that they are different from Others, by looking for striking status symbols. For instance, it is common in Nigeria to see obituaries that will list all the children of the deceased and their locations, usually outside Nigeria, such as UK, Germany,
Australia, USA, and so forth. Colour may also be used to portray power. Full colour advertisements are costlier than black and white ones. Glossy pages are costlier than newsprint pages. Some Nigerian magazines like
Ovation are published in glossy pages with full colour making them affordable to only the Rich. The news focus is also the Super Rich. Such magazines are published to celebrate the affluent.
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