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b) Market Overview In the country, there are around 4,450 EdTech startups serving
diverse areas such as K, vocational and professional training/skilling, and school/college educational operations. While Indian players dominate the K and competitive examination segments, multinational players
are focusing on reskilling, vocational training, and certificates.
c) Key Policies SWAYAM- This effort aims to achieve the Education Policy's three cardinal goals of access, equity, and quality. The goal of this program is to help students who have been unable to participate in the mainstream knowledge economy overcome the digital divide.
DIKSHA - Another effort that acts as a National Digital Infrastructure for teachers is DIKSHA.
DIKSHA makes use of existing highly scalable and flexible digital infrastructures while keeping instructors at the center to ensure that they are well equipped to provide students with a high-quality education.
ATMANIRBHAR ABHIYAN- The Government of India introduced the E-vidya program to encourage multi-mode access to digital education as part of this endeavor.
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d) COVID Impact EdTech startups are aiming to capitalise on the opportunity in the education sector — schools, colleges,
coaching institutes, and more — by filling gaps in educational access or providing online learning sessions. As more schools move online and rely on virtual classrooms, EdTech BB services and solutions
will become more popular, just as enterprise tech tools have become more popular in the last six months.
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