113 2. Analysis Determining whether or
whether there is market demand, drafting high-level requirements, and justifying the investment
3. Development
The product has been designed, built, and tested. This is an iterative process with Agile software development, and there maybe numerous sprints - each preceded by further customer discovery and analysis.
4. Go-to-Market: Trials, finalizing the proposition, and ensuring that the company is ready to market the product are all part of the launch preparations.
5. In-Life:
The emphasis is on selling, tracking performance, and resolving any issues.
6. End-of-Life: In the End-of-Life stage, a product is discontinued when it is no longer needed.
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