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SaaS companies or organizations with a subscription-based model commonly use it. To maintain
a reasonable retention rate, companies must consistently meet customer expectations and deliver immense value.
Churn rate The churn rate is the percentage of customers that leave a company or unsubscribe from a platform within a specific period. Every product-focused company (SaaS
companies, in particular) intends to increase retention while reducing customer churn rates.
Customer satisfaction rate Every company wants its customer satisfaction rates to be the highest. High customer satisfaction rates imply that a company can deliver what customers want across the buying journey. From attracting customers to delivering the
product to post-sales service, customer satisfaction rates rely on users being happy with the entire process. Quantifying customer needs and preferences can act as a benchmark when identifying customer satisfaction scores. A detailed analysis of customers' inputs and feedback can help determine what users want and need from a company's product or service.