Questions:1. Explain what happened to the Gore-Tex® brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase. List some of the wide range of products where the Gore-Tex® fabric has been applied. It seems that Gore Associates is heavily oriented towards technology what are some of the dangers of being too heavily focused on technology. Cooperatives and share-ownership schemes provide
many attractions and benefits,
but there are also limitations discuss these. What has been the Gore strategy to achieving success in its markets How is this strategy now being challenged. What type of innovation does the business of Gore-Tex® have. How can you describe the uniqueness of Gore-Tex® corporate culture. How does the company's organizational structure help to foster innovation. Based on the current global presence of the Gore-Tex®
corporation, what other markets and geographical locations the company can expand to Explain why. How is Gore-Tex® motivating its employees What are the main motivators that they are using?
Management
tools for innovation