Writing for the Workplace: Business Communication for Professionals


Figure 5.3 Santa Barbara School of Performing Arts Facebook page



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Writing for the workplace business communication for professionals ( PDFDrive )
email-phone-collocations
Figure 5.3 Santa Barbara School of Performing Arts Facebook page
Table 5.3 Characteristics of LinkedIn status update
Wording consistent with other organizational messages for branding messages relevant and posted on a regular basis
Tone that is conversational, wording is concise
Links, images, and videos that are embedded
Updates sent at the beginning or end of a regular business day
Conclusion
Social media has become essential for an organization’s online presence. Organizations using all social media must track postings, respond to


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inquiries, delete damaging or inflammatory comments, and post regularly, making its management time consuming. Writing clearly with the organization’s goals and values in mind is important to all social media messages. The employee adept at using social media will be a valuable member of any organization.


PART III
Reports and Presentations



CHAPTER 6
Reports
Reports provide accounts of information and range from short, informal emails to over 100 page formal manuscripts. They maybe distributed to an internal or external audience, read via hard copy or on a computer screen, and written in a variety of business genres.
Typically reports fall into one of several categories. Informational
reports
present information without analysis. They offer facts but do not interpret information. Analytical reports interpret data or information and often provide recommendations. They maybe written to assess a business opportunity, provide solutions to problems, or to support business decisions. Proposals are analytical reports that pose persuasive requests to influence decisions either within an organization or to an external audience.
Reports, like all professional communication, must be well written clear, comprehensive, and organized. In addition, because they often contain information obtained from a wide variety of sources, reports must be meticulously cited to give them credibility. This chapter provides an overview of the most common types of reports, the various formats used to present reports, components to include in reports, and document design.
Report Types
Whether informal or formal, short or long, each type of report has a specific purpose. Individual organizations may name reports differently, but most reports fall into one of the categories listed in Tables 6.1 and Personnel in organizations write other types of reports. A few of the most common include the strategic plan, which defines a company’s goals and objectives and the action plans to attain those goals. Ab marketing

plan
outlines an organization’s target market and competition to best identify its own niche and presents the advertising and promotional plans


70 WRITING FOR THE WORKPLACE

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