Memo Date: February 5, 2016 To: Manny Doran, Media Services Manager Elizabeth Dowley, Creative Director From: Rich Gold, President Subject: Holistic Healing Account and Scheduling Now that we have landed the Holistic Healing account, we need to focus our energies on meeting the aggressive deadlines set in the contract. Below are the two main areas on which we should concentrate. Relationship Building To foster goodwill and build strong working relationships, we should setup a series of meetings and lunches in which our key people meet with the Holistic Healing team. Be sure your staff goes into these meetings fully armed with research and knowledge about this market so when they spend time at the site, they can better absorb details. This is anew arena for us, and we need to getup to speed quickly. Branding/Creative By March, we should be working on creative approaches to bring to the client by the end of the month. That will include recommendations for Print/online media with CPM estimates Social media strategy Blog, Facebook, Instagram, etc Branding • Storyboards/print ad/online ads Please send me a progress report detailing your plans to meet these goals by noon on Thursday, February 11. This will be a busy few months, but I’m certain your teams are up to the task.