Not all assets of delivery companies are owned by themselves. Vehicles, especially ships are mostly owned by other companies and just sublease space to delivery companies. The part in which supplier have higher bargaining power is provide fuel oil, lube oil, fresh water, paints, repair services etc. These core functions are therefore non-reliant on suppliers, but the supplementary are defined by high supplier power[ CITATION Kum17 \l 1033 ].
Rivalry among competitors.
There are only a few companies that are big enough to be counted as competitors in the industry. Which leads to a tough price competition between them. A small advantage in service quality or delivery time can make or break a company, which is why all competitors are strongly competing to gain an advantage. Also many countries have their own postal and logistics companies that are subsidized by the government, which leads private companies to compete with their pricing increasing the competitiveness of the industry[ CITATION Kum17 \l 1033 ].
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