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10.0 AppendicesAppendix B – Expenses
Cost Explanation: This table illustrates the necessary expenses for procuring a retail location. The land and existing structures were quoted at $600,000 for an outright purchase. The only improvements that will be need are a few changes to the exterior appearance and the inclusion of Revival’s business signs. These improvements will costs around $7,000.
Cost Explanation: Utilities are made of three components. Heat will be provided by Sask Energey at $126 monthly. Power and water will come from the City of Saskatoon at $408 monthly. The final utility provider is Sasktel. The 2012 expense includes a $35 installation fee, $34.95 for internet and $21.54 for a phone line. This expense also includes a Blackberry plan for the Hunter costing $25; the 2016 expense has an additional cellphone for the 2nd Hunter. The $10,000 cost of equipment is for any necessary additions to the shop’s tools and machinery. The cost of the stationery includes personalized envelopes, letterhead and notepads that will all include Revival’s logo and address. The travel expense is compromised of an annual estimation for fuel costs and a $120 living allowance to cover food and accommodation. The annual total comes to $3512 for fuel and $11,520 for living allowance based on the Hunter being gone for 2 days a week. This cost is doubled in 2016 to account for the additional Hunter.
Cost Explanation: Under the advertising section the cost of the magazine advertisements are taken from two sources. The Autotrader costs $200 for a full-page advertisement ran for six weeks with the potential to reach 14 million viewers each month. The Starpheonix will be utilized for two different advertisements. The first is an online ad featured on their website, with currently over 4 million views, for $60. A print ad will be ran it the Starpehonix for $5,000 annually. This paper reaches 71% of the local target market and will continue to be heavily utilized. In 2016 the magazine advertising costs includes ads in popular car magazines for $5,000 per month; this includes magazines like Chevy Performance. A radio ad on Rock 102 costing $90 has also been included in this cost. The pamphlets will be from Ad Graphics costing $2,138 for 50,000 items. The commercial will run on the Speed Tv cable channel with the potential to reach 80,000 people for approximately $10,000.In the section gifts for local car clubs is the first cost. In 2012 this gifts will be car stools, costing $75.99 each, embroidered with the Revival logo for a total of $80. Initially these stools will be given to the approximately 30 car clubs in Saskatchewan resulting in an annual cost of $2,359. In 2016 the bar stools will be given to car clubs in the neighbouring provinces of Manitoba and Alberta to expand the customer base. An important part of promotions is the attendance at local car shows, there is no fee associated with setting up a booth at these events. In 2012 supplies will be purchased. A canopy embroidered with the Revival logo will cost a total of $267.94. A folding table and chairs will be purchased for $155 for Uline and a price will be raffled off at every event for approximately $40 each. An estimated 20 events will be attended in 2012 so the raffle prizes will total $800 which will also be the only cost associated with car shows for 2014. In 2016 the amount of car shows attended will be increased to 30 raising the cost of prizes to $1,200. A website will be created and maintained by the company Webpage FX for an initial $2,000 and a fee of $1,080 for a redesign and update every two years. This website will be basic yet attractive with basic e-commerce functions and limited multimedia capabilities. The final cost in promotions is the annual event that will begin in 2016. Appropriate outdoor locations in Saskatoon can be booked for no fee so the only costs associated with this event are the trophies or prizes awarded to the winners of the car show or burnout competition depending on the nature of the event. These trophies have been estimated to cost $53 each. 10.0 AppendicesAppendix C – Marketing SamplesMagazine Advertisement Sample 
Gift Sample 
Car Show Booth 
Pamphlet Sample 
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