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Tactics & ToolsA variety of tactics and tools exist to contribute to achieving the JV’s communications objectives. In considering the appropriate tactics and tools for this Strategic Communications Plan, the Communications Working Group reviewed the JV’s current use of tactics and tools and also recommended whether tactics and tools would be appropriate for the ACJV to use in the future. We additionally considered any information about the tools from the partner feedback effort. We then linked the tactics and tools that the Working Group felt would be most appropriate with each of the goals and its objectives and key audiences (Table 6). Table 6. Communications tactics and tools for each goal and set of objectives. 
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