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Communications CampaignsCommunications campaigns were designed, building on the information gleaned from the Needs Assessment and Audience Assessment. For each goal, audiences, communications objectives, messages, and tactics and tools were defined. Evaluation metrics were then determined for each of the primary tools. GoalsDevelop and strengthen the JV partnership to conserve high-priority habitats throughout the Atlantic Coast region Garner federal support for conservation that benefits the Atlantic Coast region Foster partner involvement in ACJV science activities Foster partner involvement in ACJV planning activities Support habitat delivery based on bird conservation plans and tools for the Atlantic Coast region Conserve wetland (and associated upland) habitats in the Atlantic Coast region via federal habitat grant programs AudiencesAudiences for ACJV communications are defined as those with influence over the goals for communications. Nineteen audiences were identified as influencing the ACJV goals (Table 3). It should be noted that certain organizations within an audience group or certain individuals within an organization may vary greatly in influence over the accomplishment of ACJV goals. Table 3. Audiences for each of the goals. 
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